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Rita Burke
Senior Facilitator

Rita Burke is a Senior Facilitator with Impact Performance Group, Inc. She is adept at sales training both new hires and existing sellers in small groups and large classrooms. Focused on Consultative Selling Skills, enhancing Emotional Intelligence and improving Presentation Skills, she is recognized for her training and coaching skills as well as for her direct experience in leading sales teams.

Prior to her work with Impact Performance Group Rita held a number of senior level positions at Ziff-Davis Media. She led international sales and designed and delivered global sales training in France, UK, Germany, Mexico and China. She spearheaded the company’s efforts to sell customized, integrated advertising and sponsorship programs to top clients including IBM, Dell, Microsoft and HP. As President, Sales for Zinio, a digital start-up, she was responsible for closing new business, developing strategic high-level client relationships, negotiating agreements with key accounts and training and coaching the sales, account management and production teams that led to extraordinary growth in the US client base.